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Does Money Make You Antisocial?
By Greg | December 15, 2006
A quick post over at CounsellingResource.com talks about a recent study on the psychology of money — and the surprisingly strong effects that even mild reminders of money can have on behaviour and social attitudes.
In a nutshell, the experiments mentioned in the CounsellingResource.com article suggest that:
Money prompts people to focus on achieving their own goals in preference to helping others. The lead author Kathleen Vohs, from the University of Minnesota, suggests, “I think it has a positive side — being self-sufficient and goal-driven, and achieving something without relying on other people is a good thing”. On the other hand, those primed with money images apparently also expect others to be just as self-sufficient, and therefore wind up being less likely to help.
The researchers used subtle ‘mental priming’ techniques to remind participants about money, but without those reminders becoming the subject of conscious awareness.
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